A Guide for Internet JewellersA Guide for Internet Jewellers

Buying jewellery on the internet has never been so easy, modern tools allows people to examine items in great detail and good online shops provide in depth product descriptions that enable buyers to make informed purchases, put together with solid returns policies online shopping has not been safer or more convenient. The below information will give you internet jewellers with my top tips on how to create useful engaging consumer experiences on your jewellery product pages that will benefit both the store along with the prospective buyers. 1. Product photography is definitely a primary factor for buyers thinking about buying jewellery on the net, ensure that your photographer is taking pictures in a very high resolution and you take shots of the products at all angles, ensure that you take close up images of clasps and any details the product might have 2. Offer pictures of your items in context, if it is a necklace show a close up cropped shot of someone wearing the necklace, if it's a bracelet show a picture of someone?s wrist while wearing the bracelet. 3. Leverage scripts that enable users to zoom into a detail view of the jewellery to allow them to look at the product in far more detail than a normal resolution image, it is best to have a thumbnail, a mid-sized image and a zoomed up view of images for all products. 4. Provide unique and helpful product descriptions, where product options exist make sure you declare them in the description, if a silver chain can be purchased in multiple lengths define that this is the case, never copy and paste manufacturer descriptions. 5. Provide users with social networking opportunities, a Facebook like button on every single product page will permit users to share and discussthe products with friends while making sure you have additional publicity. 6. Ensure you split products into sections, this is a no brainer but try not to get carried away with deeply nested groups, a silver necklace should sit under necklaces, not a deeply nested sub category, the only exception might be if you need to categorise by product then metal. 7. Show customers some related items, don?t be thrifty and automate this function, build true relationships between products that will benefit consumers, an individual browsing for a blue crystal charm bracelet could be excited about a pink charm bracelet, and equally a variety of charms, it isn't relevant to show them a pair of gold earrings, the two products don't have a true relationship. 8. Make it possible for customers to comment on items, the discussions occurring on each product page provides new users with helpful product information, adds additional consumer confidence and helps you with additional SEO benefits. 9. Ensure your product pages have friendly URL?s not long hard to read and even more importantly tricky to share links with query strings in them. 10. Name your merchandise inline with what an end user is attempting to find, a silver charm bracelet should be named as such not a ?slivering bracelet' or some creatively suggested product name, users searching on the internet are searhing for a silver charm bracelet and will find it hard to find your product. The above information is only a handful of suggestions, my main advice when looking at your jewellery product pages is always to keep the buyer in your mind, if you do that you will only benefit your own business in the long term.
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